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Reese’s – Take 5

In the world of candy, there are a lot of big names – Reese’s Take 5 isn’t one of them. Which is strange, because once people try it, they can’t get enough. So we leaned into this confectionery contradiction to make Reese’s Take 5 famous and convince our audience to give it a try. The results speak for themselves - our content broke through and persuaded our audience to try Reese’s Take 5, allowing us to demolish our short and long-term sales goals to revive this brand that had been struggling mightily and losing out to the competition over the last five years.  

DentsuMB (agency)
Ned Crowley, Global Chief Creative Officer
Matt Ian, New York Chief Creative Director
Jason Stefnik, Group Creative Director
Jamie Shuttleworth, Chief Strategy Officer
Sally Cox, Group Managing Director
Eric Faber, Executive Producer
Tyler Cone, Partner, Portfolio Management
Anna Conroy, Group Strategy Director
Lee Boshes, Senior Planner
Kelly Dittrich, Digital and Social Content Strategist
Kate Pinelli, Account Director
Joann Baker, Director of Business Affairs
Alica Townsend, Senior Business Manager
Jamika Logan, Talent Supervisor
UM (Media Agency)
Stephen Rodriguez, Supervisor, Portfolio Management
Accordant (Media Agency)

Category: Food