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Agency: DDB Paris

Chief Creative Officer: Alexander Kalchev

Art Director: Ondine Simon

Copywriter: Lea Laurenza

Agency supervisor: Xavier Mendiola

Account team: Petya Borisova, Marina Kovalenko, Floriane Portaspana

Strategic planner: Violette Van den Berg

TV Producer & Art Buyer: Quentin Moenne Loccoz

Post-producer: Jérôme Deplatière

Print producer: Christine Retaux

Client: De Beers

Chief Brand Officer De Beers: David Prager

Senior Vice President, Brand Marketing De Beers: Colby Shergalis

Senior Vice President, Global Marketing De Beers: Martha Velando

CEO De Beers Jewellers & De Beers Forevermark: Celine Assimon

Head of Brand & Content, De Beers: Anouk Lange

Brand Manager, De Beers: Yvonne Evans

Production House: Iconoclast

Director and Photographer: Jonas Lindstroem

DOP: Monika Lenczewska

Editor: Carla Luffe

Line Producer: Melodie Buchris

Producer: Jean Duhamel

Stylist: Joy Sinanian

Make up artist: Patrick Glatthaar

Hair Dresser: Edgar Venancio

Director and Photographer Brand Content: Emmanuel Giraud

Sound Production: Ballad

Producer: Gregers Maersk Moeller

Composers: Adrian Aurelius, Gregers Maersk Moeller, Lasser Aagaard

Sound designers: Philip Nicolai Flindt & Adrian Aurelius

Final mix: Adrian Aurelius