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Moments for life

Foster care is a huge commitment. It’s challenging, and it’s not for everyone. But for those who make that commitment, it’s an incredibly rewarding experience, one that enriches the days of both carer and child. Using multi-layered frames within a single environment, we tell the evocative story of a child and his carer as they adapt to life together. With the passing of time we focus on key moments, capturing their growing connection as they share joy, navigate challenges, and bring life to a home. With an emotive music track and carefully composed scenes, our campaign focuses on the lasting impacts of foster care, showing how seemingly fleeting moments can become something poignant and unforgettable – a moment for life.


Advertiser: Lutheran Care

Creative Agency

Creative Agency: Showpony

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