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Copers Holsten - Beer Bubble

It’s a common perception that alcohol free beer won’t taste as refreshing or satisfying as its full-strength varietal.

But Holsten stood by the fresh, pure taste of their zero-alcohol beer so much, they were willing to shout thousands of Aussies a free bottle with their food deliveries, in exchange for some honest flavour feedback.

Our print piece accompanied each free Holsten sample, introducing the iconic beer cap speech bubble as a memorable prompt for consumers to rate and review Holsten alcohol free.


Advertiser: Coopers Holsten

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Creative Agency: Showpony

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Category: Alcoholic Beverages