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This Is How You Dare

​We worked with B-Reel to turn the car commercial formula on its head for Hyundai’s ‘This Is How You Dare’ campaign.

Agency

Agency: B-Reel

Brand Director: Magda Tomaszewski

Executive Creative Director: Jonathan Graham

Creatives: Witt Whitmore, Suchi Ahuja

Art Director: Pieter Konickx

Agency Executive Producer: Myke Gerstein

Senior Agency Producer: Sachin Arora

Production

Film Production Company: Imposter

Director: Sergi Castella

DOP: Albert Salas

Executive Producer: Avtar Khalsa

Line Producer: Malcom Wax

Photographer: Emir Haveric

Editorial: Work Editorial

Music Company: Q Dept

Sound Mix: Digital Arts

Color: The Mill

Ambassadors

Executive Producer: Katya Meyer

Producers: Sophie van Kooten, Bo Kops

Lead VFX Artist: Inti Martinez

VFX Artists: Peter van Rij, Sil Bulterman, Melissa van het Spijker, Bas Moonen, Hans van der Steilen

3D Supervisor: Will Jeffers

3D Artists: Jonathan Krijgsman, Alexander van Buggenum, Jeroen Cloosterman

Category: Automotive, Cars