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Hellmann's "Make Taste Not Waste"

Toronto Raptor Chris Boucher shows his chops both on and off the court in Paul Proulx's latest edit for Hellmann’s and Ogilvy. Directed by Tamir Moscovici just before the pandemic, this one's been kept on simmer for over a year!


Client

Brand: Hellmann's

Title: Make Taste Not Waste

Editorial

Editorial Company: Rooster Post Production

Editor: Paul Proulx

Assistant Editor: Austin Blackmore

Editorial Executive Producer: Samantha McLaren

Agency

Agency: Ogilvy Canada

Executive Producer: Brenda Surminski

Production

Production Company: Feels Like Home

Director: Tamir Moscovici

Director of Photography: Vinit Borrison rep'd by Sesler

Colour, VFX & Online

Colour, VFX & Online Company: Artjail

Music & Audio

Music & Audio Company: SNDWRX

Category: Cooking ingredients, Food

Genre: Dialogue, People, Storytelling