Adam has directed several notable and award winning campaigns collecting an RTS Award, seven Gold Promax-BDA’s and countless less expensive ones. In 2008 and 2009 he was nominated for a BAFTA.
His style is distinctly grand and imaginative, thriving on bringing concept to an epic scale. Recent clients include Unilever, Sony PlayStation, Coca Cola, Bombay Sapphire, Ford, adidas, O2, Tiger Beer and Sky Sports.
In 2006 Adam founded the creative production company, gotgotneed, with Will Innes Smith. As co-directors, they were creatively responsible the viral hit "PlayStation 4 : For the Players Since 1995". Their work on Huff Post Campaign achieved a Silver Cannes Lion win.
He continues to work independently on a freelance basis with Mandarin Media in Barcelona and has directing representation in the US and Canada.
Adam has directing experience in the UK, Czech Republic, Spain, Canada, USA, South Africa, New Zealand and Australia.
Prior to making the natural progression into directing, Adam graduated from the Jacob Kramer College of Art, with a background of graphic design and for many years he plied his trade as a broadcast designer.
Adam’s understanding of creative writing, post and graphic design, combined with his imagination and creativity has enabled him to become an incredibly accomplished director with a diverse range of skills.