With more than twenty years experience in the communications field, Natalia founded in 2010 AdverPR, a boutique PR agency that focuses on the advertising industry. Natalia earned her degree at Universidad de San Andrés in Political Science before launching her career in 1996 as a research assistant in Mora y Araujo, a political consulting firm. In 1997 she continued in the political field by joining Victorica & Asociados, a public affairs firm. In 1999 she entered Edelman Argentina as an Account Director. In 2001 she became Account Director at Salem Viale y Asociados. In 2002, Natalia was appointed as Head of PR of Del Campo Nazca Saatchi&Saatchi, where she worked until 2005. From there she was brought on board at BBDO Argentina as Head of Communications where she handles all PR along with awards and events coordination. In 2011 she was a member of the jury of the PR Cannes Lions. Natalia has a wide range of interests including her three years as a math Olympian, which led to her full ride academic scholarship, to her love of punk music.