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The Sustainability Channel

YOUTH MODE Soundtracks Stella McCartney's Sustainable AW19 Kids Campaign

YOUTH MODE works alongside composer Ted White to soundtrack the environmentally-conscious campaign

YOUTH MODE Soundtracks Stella McCartney's Sustainable AW19 Kids Campaign

Stella McCartney has released its latest collection for kids (AW19), launching the range with a new fashion film. Bright multi-coloured polka dots in sustainable fabrics feature in the new campaign that focuses on single-use plastics and their effects on ocean life.

The concept of the campaign is to help kids learn more about what happens to their plastic waste, and the film tells the story of 'The Unhappy Fish' who has been affected by the amount of plastic in the oceans.

YOUTH MODE continued their ongoing partnership with Stella McCartney and provided the soundtrack, working alongside composer Ted White.

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Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Composer: Ted White

Client

Brand: Stella McCartney

Category: Clothing and Fashion , Designer

Genre: Fashion & Beauty , Music & Sound Design , Storytelling