YOUTH MODE Soundtracks Stella McCartney Kids AW18 Campaign
Stella McCartney has launched her latest collection for kids. The AW18 season also features a range of childrenswear in collaboration with Beano Studios featuring characters from the much-loved Scottish comics.
Stella McCartney has been fond of the Beano comics ever since her father, Sir Paul McCartney, had a cameo feature in The Dandy’s final issue in 2012, after he said in 1963 it was his life’s ambition to appear in the comic strip.
For the campaign film, directed by Mark Shearwood, YOUTH MODE sourced and licensed the playful 'Express Yourself' by Rudy West & The Keys.
Brand: Stella McCartney
Director: Mark Shearwood
Music Company: YOUTH MODE
Music Supervision: Jack Derbyshire (YOUTH MODE)
Artist: Rudy West & The Keys
Song: Express Yourself
Licensing: Jack Derbyshire (YOUTH MODE)
Category: Clothing and Fashion , Day Wear
Genre: Fashion & Beauty , Luxury , Music & Sound Design , Visual VFX