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Creative

YOUTH MODE Soundtracks Stella McCartney Kids AW18 Campaign

YOUTH MODE sourced and licensed the playful 'Express Yourself' by Rudy West & The Keys for the film

YOUTH MODE Soundtracks Stella McCartney Kids AW18 Campaign

Stella McCartney has launched her latest collection for kids. The AW18 season also features a range of childrenswear in collaboration with Beano Studios featuring characters from the much-loved Scottish comics.

Stella McCartney has been fond of the Beano comics ever since her father, Sir Paul McCartney, had a cameo feature in The Dandy’s final issue in 2012, after he said in 1963 it was his life’s ambition to appear in the comic strip.

For the campaign film, directed by Mark Shearwood, YOUTH MODE sourced and licensed the playful 'Express Yourself' by Rudy West & The Keys.


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Client

Brand: Stella McCartney

Production Company

Director: Mark Shearwood

Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Artist: Rudy West & The Keys

Song: Express Yourself

Licensing: Jack Derbyshire (YOUTH MODE)

Category: Clothing and Fashion , Day Wear

Genre: Fashion & Beauty , Luxury , Music & Sound Design , Visual VFX