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Creative

YOUTH MODE Soundtracks H&M's Latest 'Love For All' Campaign

Swedish photographer Johan Persson directs spot featuring '90s-inspired track from Ben Price

YOUTH MODE Soundtracks H&M's Latest 'Love For All' Campaign

Celebrating everybody’s right to love whoever they want, H&M continues its unwavering support of LGBTQI equality with a capsule collection for women, men and non-binary individuals.

The film was directed by Swedish photographer Johan Persson. YOUTH MODE worked alongside both Johan and composer Ben Price to create the '90s-inspired soundtrack. 

Jack Derbyshire, founder and creative director at Youth Mode, commented: "Johan emphasised that he wanted the soundtrack to be positive, emotional and had various '90s references in mind. We wanted it to be heartwarming but not cheesy, and Ben nailed this from the get go."

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Client

Brand: H&M

Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Composer: Ben Price

Production Company

Director: Johan Persson

Category: Clothing and Fashion , Day Wear

Genre: Fashion & Beauty , Music & Sound Design