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Creative

YOUTH MODE Soundtracks Adidas Ultraboost 21's Explosive Launch

TBWA and Builders Club collaboration with YOUTH MODE on the project

YOUTH MODE Soundtracks Adidas Ultraboost 21's Explosive Launch

This orbiting journey uses high-speed, dynamic cameras to express the explosive high-energy of UB21. TBWA explored all the details, but specifically its USPs: boost sole, LEP & prime knit – diving into visceral metaphors that really tease the shoe’s bounciness, responsiveness and supportive engineered fabric. adidas finessed and refined a hyper-detailed 3d shoe and environment to create the premium UB21 world and showcase the harmonisation and power of its high-performance shoe.

The project was a collaboration between TBWA and Builders Club, with YOUTH MODE providing the soundtrack and sound design.

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Client

Advertiser: Adidas

Creative Agency

Creative Agency: TBWA / Builders Club

Music

Music Company: YOUTH MODE

Music Supervisor: Jack Derbyshire

Composer: Ryan Gorringe

Sound Designer: Ryan Gorringe

Category: Clothing and Fashion , Shoes

Genre: Animatics , Animation , Fashion & Beauty , Music & Sound Design , Visual VFX