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Creative

YOUTH MODE Scores Suave New Kent & Curwen FW17 Campaign Featuring David Beckham

Fashion photographer Willy Vanderperre captures the essence of '80s British indie music in new spot

YOUTH MODE Scores Suave New Kent & Curwen FW17 Campaign Featuring David Beckham

YOUTH MODE recently scored the new Kent & Curwen FW17 campaign. The campaign was shot by celebrated international fashion photographer Willy Vanderperre and modelled by brand partner David Beckham.

In the hands of talented creative director Daniel Kearns, the Beckham-backed label is refreshing menswear classics for a new generation.

The campaign is inspired by the birth of '80s British indie music and the art house videos from the likes of Joy Division and New Order. Highlighting the counter cultural references of the brand, a raw brick alleyway evokes the industrial DIY aesthetic typical of the '80s British indie movement. 



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Music

Composer: Richard Day

Music Agency: YOUTH MODE

Music Supervision: Jack Derbyshire @ YOUTH MODE

Client

Brand: Kent & Curwen

Creative Director: Daniel Kearns

Director: Willy Vanderperre

Category: Clothing and Fashion , Day Wear

Genre: Music & Sound Design , Music performance