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Creative

YOUTH MODE Provides Sound Design For COS Kids Campaign

Sound company makes playful soundtrack to debut COS' official kids' line

YOUTH MODE Provides Sound Design For COS Kids Campaign

H&M-owned COS is launching an official kids' line today, with items for children aged 1-10 years.

On Nov. 16, the Swedish retailer is dropping its baby line for ages 0-12 months.

The elementary school offering boasts the same cool minimalist garments as the adult collections, and the unisex baby line features a neutral-toned assortment of rompers, cardigans and blankets.

The campaign was directed by Marie Valognes, with YOUTH MODE delivering the sound design.

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Sound

Sound Company: YOUTH MODE

Sound Design: Richard Day

Client

Brand: COS

Production Company

Director: Marie Valognes

Category: Clothing and Fashion , Day Wear

Genre: Fashion & Beauty , Luxury , Music & Sound Design