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Creative

YOUTH MODE Provides Music for Fendi SS20 Womenswear Campaign

Fendi’s playful and retro sun-kissed summer campaign

YOUTH MODE Provides Music for Fendi SS20 Womenswear Campaign

Fendi’s SS20 Women’s collection designed by Silvia Venturini Fendi is photographed by Nick Knight, founder and director of the fashion website SHOWstudio. He explores the brands relaxed and wearable (wedge moccasins and no heels!) summer collection by shooting the campaign in his studio against playful and bright backdrops and props that make you wish summer arrived sooner.

‘Emerging from a waking dream, the diverse beautiful FENDI women – Adut Akech, Jing Wen and Rianne Van Rompaey – delight in undone expressions of new borghese energy, by posing on the imaginative terrace of a Roman historic Palazzo furnished with multicolor retro outdoor designs.’

YOUTH MODE, working alongside Nick Knight and his team at SHOWstudio, sourced and licensed the soundtrack - Nicola Piovani - Ginger E Fred Finale Alla Stazione.

Piovani won the 1998 Best Original Dramatic Score Oscar for the score of the Roberto Benigni film La Vita è bella, better known to English-speaking audiences as Life Is Beautiful.

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Client

Advertiser: Fendi

Music

Music Agency: YOUTH MODE

Music Supervisor: Jack Derbyshire (YOUTH MODE)

Artist: Nicola Piovani

Track: Ginger E Fred Finale Alla Stazione

Category: Clothing and Fashion , Evening Wear

Genre: Fashion & Beauty , Luxury , Music & Sound Design