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Creative

YOUTH MODE Music Supervises Sainsbury's TU Clothing 'Summer of Love' Ad

‘Boasty’ by Wiley, Stefflon Don, Sean Paul and featuring Idris Elba soundtracks the spot

YOUTH MODE Music Supervises Sainsbury's TU Clothing 'Summer of Love' Ad

YOUTH MODE recently provided music supervision on Sainsbury's latest commercial for Tu, the supermarket's clothing range.

The spot, titled ‘Summer of Love’, is set to the the song ‘Boasty’ by Wiley, Stefflon Don, and Sean Paul, featuring Idris Elba, and shows the women – who haven’t been photoshopped or retouched – dancing around in summer dresses and swimming costumes.

YOUTH MODE were brought on board early in the process, which enabled all involved to evaluate and discuss a variety of potential soundtracks.

A spokesperson for Tu said of the new ad: “Conversations about our bodies should empower us, make us feel positively fabulous and encourage us to be kind to ourselves and work towards loving what we have.” 

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Client

Brand: Sainsbury's Tu Clothing

Music

Music Company: YOUTH MODE

Music Supervision: Jack Derbyshire (YOUTH MODE)

Category: Clothing and Fashion , Day Wear

Genre: Fashion & Beauty , Music & Sound Design , People