YOUTH MODE Music Supervises River Island AW18 Campaign
Having worked on the SS18 campaign earlier this year, YOUTH MODE have once again linked up with River Island to oversee the soundtrack for the brand's latest AW18 campaign.
River Island is extending the popular pro-diversity campaign it launched earlier this year with an autumn/winter push in response to its customers' request that it features more people with disabilities.
The British high street label announced the campaign on Twitter calling it 'a celebration of people who reject stereotypes and champion self-expression'.
The new instalment of the "Labels are for clothes" campaign, directed by Liz Collins, echoes the creative approach of the first spot in February.
The soundtrack is provided by Leo Justi and Brazzabelle.
Brand: River Island
Director: Liz Collins
Music Company: YOUTH MODE
Music Supervision: Jack Derbyshire (YOUTH MODE)
Song: Swipe It Off
Artist: Leo Justi & Brazzabelle
Category: Clothing and Fashion , Day Wear
Genre: Fashion & Beauty , Luxury , Music & Sound Design , People