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Creative

YOUTH MODE Electrifies Liu Jo's SS20 Campaign

The campaign directed by Mert and Marcus features new brand ambassador Kendall Jenner

YOUTH MODE Electrifies Liu Jo's SS20 Campaign

Lights dancing to pop rhythms create the perfect backdrop for a birthday to remember. At the centre of the scene, caught by Mert & Marcus’ unmistakable eye, the iconic Kendall Jenner expresses all her coolness in a glam-packed story, with the #Bornin1995 concept for Liu Jo. A statement that celebrates an anniversary that is both a milestone and a new beginning. A continuous evolution in the name of feminine empowerment for the SS20 collection. 

YOUTH MODE sourced and licensed the music from LA based label Italians Do It Better. The soundtrack is by Glass Candy - Digital Versicolor. The label’s biggest break came via the soundtrack for 2011’s Drive , as requested by Ryan Gosling, a longtime fan of the label’s work. Label founder Johnny Jewel also contributed significantly to the score for David Lynch’s stunning Twin Peaks: The Return. 

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Client

Advertiser: Liu Jo

Production Company

Director: Mert and Marcus

Music

Music Agency: YOUTH MODE

Music Supervisor: Jack Derbyshire (YOUTH MODE)

Artist: Glass Candy

Track: Digital Versicolor

Category: Clothing and Fashion , Designer

Genre: Choreography , Fashion & Beauty , Luxury , Music & Sound Design , Music performance