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Hires, Wins & Business

Worldwide Partners Welcomes New Independent Agency Partner Sound Healthcare Communications

Pharmaceutical and healthcare marketing agency joins independent agency network

Worldwide Partners Welcomes New Independent Agency Partner Sound Healthcare Communications

Worldwide Partners is excited to welcome another new agency partner to the global network of independent agencies, Sound Healthcare Communications. Sound Healthcare Communications is a pharmaceutical and healthcare marketing agency based in Bridgewater, New Jersey.

Sound Healthcare Communications’ motto is “ideas that resonate” and they achieve this by employing a team of thinkers not mindless doers, striving for excellence in all things from strategy to execution, and rigorously pressure-testing every idea to ensure it’s truly the most SOUND approach. 

Sound Healthcare Communications offers end-to-end, creative, multichannel healthcare solutions. “We’re the total package,” said Jeff Hack, managing partner of sound healthcare communications. “We’re very strong in foundational brand strategy, with the ability to identify a winning strategy and then pull it through into omnichannel execution.”

Sound Healthcare Communications’ strategic offering includes customer insight mining, unique problem solving, foundational brand strategy, brand strategy, competitive strategy, disease education, market disruption and portfolio management, and leverages a proprietary suite of tools, Strategy Lab™, designed to help brands overcome challenges and build a foundation for future success. Their creative services include creative concepting, messaging, data visualisation, photography, motion graphics and more. And digital services digital strategy, content development, user experience, social media, SEM and mobile applications. 

While all three elements of their service offering--strategy, creative and digital--are equally essential, it’s the last one that has been in the spotlight the past 18 months. “Covid turned pharmaceutical digital almost overnight,” said Perkins. Sound Healthcare Communications has helped their clients navigate this rapid change, and quickly and effectively adapt to reach their target markets and create meaningful connections during the uncertain times. 

Sound Healthcare Communications works with numerous global pharmaceutical and healthcare brands, including Pfizer, Sobi, Boehringer Ingelheim and AbbVie. Recent work for AbbVie’s Mavyret, “The Shortest Route to Cure,” promoted the medication’s distinct capability of offering the quickest treatment for all genotypes of chronic hepatitis C virus (HCV).

Sound Healthcare Communications is looking forward to joining Worldwide Partners to leverage the efficiencies and credibility that being part of a global network of independent agencies provides. “We’re looking forward to being able to sell ourselves as a truly global agency,” said Perkins. 

 

Learn more about the new WPI partner agency Sound Healthcare Communications and connect with them on Facebook, LinkedIn and Instagram.

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