The best creativity this week takes more forms than you might expect in these testing times, writes Alex Reeves
Last week we observed that with live action shoots mostly off the cards due to the coronavirus pandemic, brands were resorting to using self-shot footage. This week there’s definitely been some of that, and of course it will continue to be a good source of powerful work for some time to come, but there’s also been some great animation, use of stock or archive footage and campaigns that see brands changing their business offerings to support us where we need them in this crisis. In short, the good brands are innovating and helping us get through this.
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