Who Wot Why Wins Pip & Nut Brand Account
The agency will develop the brand’s first ATL campaign along with creative strategy, social media, content and online marketing
Who Wot Why today has today announced the new business win of the Pip & Nut account.
After a three-way agency competitive pitch, Who Wot Why adds another FMCG brand to their growing portfolio of clients who have signed-up to make noise and get results. Pip & Nut are the fastest growing nut butter brand in the UK and are looking to expand their footprint in the market with their all-natural product offering.
Who Wot Why will develop the brand’s first ATL campaign along with creative strategy, social media, content and online marketing, helping Pip & Nut achieve their ambition of becoming a famous household name.
Charles Faircloth, Who Wot Why’s client partner, said of the collaboration: “We’re thrilled to partner with Pip & Nut, not only for the nut butter provisions but for the chance to break some rules with this ambitious brand.”
Pippa Murray, Pip & Nut founder, explained: “Who Wot Why have understood our brand, they believe in our product, and have developed a distinctive idea that fits with our ethos.”
The independent agency heads into its third year with an ever-growing roster of rule-breaking brands, including House of Fraser, Photobox, The Gym, Sky Bet, What Car?, Snake and Dagger, Lilly's Kitchen and Collective Dairy.