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Creative

Who Wot Why Helps 'The Phoenix Rise' in Westfield

Charlie Hue Williams and Aaron Furman create new visual identity for The Phoenix

Who Wot Why Helps 'The Phoenix Rise' in Westfield

One of the biggest sectors hit hard by the pandemic is hospitality. On the cusp of restrictions lifting, a new venue rises from the ashes of Jamie's Italian outside Westfield - The Phoenix London.

Who Wot Why’s Charlie Hue Williams and Aaron Furman have helped launch this new independent space by creating the visual identity. The work is inspired by Japanese graphic illustration, and it is developed at Who Wot Why Design.  

Ocean Outdoor supplied the digital media space around the Westfield Sheperd’s Bush site.

Charlie Hue Williams says: “It’s been a miserable time for hospitality, and it’s great to be helping new launches like The Phoenix fight back."

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CREDITS

CLIENT: Bird House London

BRAND: The Phoenix London

EXECUTIVE CREATIVE DIRECTOR: Matt Gooden

ART DIRECTOR: Charlie Hue Williams

COPYWRITER: Aaron Furman

ACCOUNT MANAGER: Pippa Flood

AGENCY PRODUCER: Tracy Stokes

PRODUCTION: Who Wot Why Design Studio

DESIGNER: João Miranda

MOTION GRAPHICS DESIGNER: Sebastien Mesnage