• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Volkswagen Changes the Game for Carbon Neutral Campaign

Soup Film capture the excitement of sports tournaments in spot from Cedric Dubourg and Cedric Schanze

Volkswagen Changes the Game for Carbon Neutral Campaign

The perfect combination of Cedric Dubourg and Cedric Schanze - two sports enthusiasts - created a unique look in VW's latest spot from soup.filmproduktion. Together they designed a new way to combine aesthetics and humour. A balanced ratio of dark and light. A colourful mixture that is also represented in the cast - 'a reflection of modern society'. 

Cedric Dubourg says: "a style that reflects in the same way as a highlight montage of a world-class football match does“. 

The rhythmic connection between image and sound makes the car a brilliant anchor point of the individual scenes - "a natural part of the film“.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: DDB Voltage

Director: Cedric Dubourg

DoP: Cedric Schanze

Exec. Producer: Ada Zuiderhoek

Producer: Jana Melzer

PA: Christin Geißler

AL: Frank Pirsich

Set AL: Cora Berndt-Stühmer

1st AD: Steven Williams

2nd AD: Dennis Gadour

1st AC: Franz Deutschmann

2nd AC: Simon Wandelt

Location Manager: Ben Ramson

VTR: Daniel Böse

DIT: Sebastian Schaal

Gimbal: Bernhard Russow

Drone: Paul Kuhn

Sound: Andreas Prescher

Gaffer: Benjamin Erdenberger

Best Boy: Hannes Adam

Electricians: Toni Schultz, Oliver Buschner, Mathieu Mahlke, Martin Jahnke, Florian Heinrich, Christian Müller

Balloon Light: Fabian Friedrich

Grip: Helge Felgendreher

Grip: Assistant

Car Care: Daniel Grzybowski, André Fieweger

H&M: Teena Denzinger, Anne-Marie Wittchen

H&M Assistant: Isabel M. Simoneth

Styling: Marianka Benesch, Idan Yoav, Sandra Fink, Lenki Behm

Art Department: Josche Allwardt

Intern: Louisa Friedl, Sebastian Radlmeier

Hygiene: Clara Schümann

Set Medic: Dajana Ulbrich

Driver/Runner: Chris Prause, Özbek Özkan, Max Schippmann, Eddie Philippsen, Philipp-Moritz Noll, Magnus Habekost

Catering: Nora & Grace

Editor: Christian Zimmermann

Grading: Mike Bothe

Casting: DEEBEEPHUNKY talent agency

Cast: Denis Lyons, Christian Rippel, Josef Volmer, Julie Tiedemann, Martin Marion, Luzie Sohr, Merci Kiaku, Paavo Pankrath, Espin Bowder, Jaques Bongers, Raquel Villar, Lennard Ostheeren, Josephine Bonsu

Category: Automotive , Cars

Genre: Dialogue , People