Virgin Media Ireland Vows to ‘Bring on Amazing’ with Major Campaign for TV 360
As its largest integrated marketing campaign, Virgin Media Ireland’s launch of the new Virgin TV 360 platform brings an exuberant commercial showing how the possibilities of television vastly exceed our imagination.
Created by Publicis Dublin and brought to life by Antidote’s freshly signed director, Nick Roney, we see a humble television in a family home devoid of colour and energy - perhaps not unlike a lot of homes in the current climate - in need of rejuvenation. A Dorothy-like whisk into technicolour lands the television at the Virgin Media Wellness Retreat for TV where it undertakes a number of treatments such as HD massages and expressive movement before becoming the extraordinary television every family deserves. The family are literally blown away by their new Virgin Media TV platform as Philip Oakey and Giorgio Moroder’s ‘Together in Electric Dreams’ crescendos, the '80s hit acting as a reminder of the link between technology and endless possibilities.
Succession’s Brian Cox delivers the final line ‘Bring on Amazing’, Virgin Media Ireland’s tagline for this ambitious campaign. Roney’s extravagant vision, alongside photography by Marc Gomez Del Moral, makes this commercial both visually stunning and epic.
According to director at Publicis Dublin, Jimmy Murphy, the aim of this commercial was to 'create a world that is as disruptive and amazing as the product' which strives to give customers the highest standard of television experience.
Antidote’s executive producer, Andrew Freedman, commented: “This has been a really fun partnership with Publicis Dublin and Virgin Media Ireland. There has been no shortage of ambition and we were delighted to be able to bring this to life”
Advertiser: Virgin Media Ireland
Head of Brand & Marketing: Niamh O’Driscoll
Senior Marcoms Manager: Fiona Mahon
Campaign Manager: Margaret Mahony
Creative Agency: Publicis Dublin
Board Creative Director: Ger Roe
Executive Creative Director: Ronan Nulty
Creative team: Ger Roe, Ronan Nulty
Head of Strategic Planning: Chloe Hanratty
Head of production: Niamh Skelly
Business Director: Jimmy, Murphy
Client Service Executives: Michelle Fadden, Claire Herbert
Other credits. Senior Copywriter: Peter Dobbyn
Strategic planner: Niamh O'Shaughnessy
Production Company: Antidote
Director: Nick Roney
Producer: Andrew Freedman, Dulcie Kellet
Production Service Company: 2332
Post Production / VFX
Post Production Company: Nineteentwenty
Sound Design: Echolab
Voice over artist: Brian Cox
Music: Together in Electric Dreams, Phil Oakey and Giorgio Moroder
Music licensing: Theodore
Category: Cable / Satellite TV , Utilities