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Creative

Virgin Media Ireland Ask ‘What About the Future?’ in Pursuit of Broadband Impeccability 

Antidote Films and Publicis Dublin create this vibrant campaign into Virgin Media Ireland’s relentless journey for broadband built for a tech-savvy future

Virgin Media Ireland Ask ‘What About the Future?’ in Pursuit of Broadband Impeccability 

Virgin Media’s brand new integrated marketing campaign shows their pursuit for broadband superiority as they tackle anything the future might have in store. 

Following on from the incredibly successful campaign for Virgin Media TV 360 in 2020, this commercial is a stunning collaboration between Antidote Films and Publicis Dublin, directed once again by Antidote’s visionary director, Nick Roney. 

In this visually epic ad, we find three young, zany Virgin Media techs experimenting with broadband speed in Virgin Media’s Extraordinary Broadband Lab. The speed is perfect for the present day and its challenges… but what about the future? Our techs jump through time, hilariously aging and adapting to the new tech of the future - a promise to always be chasing that top level of reliability. Depeche Mode’s 80s hit ‘I Just Can’t Get Enough’ serves as the musical backdrop, highlighting once again that these techs will stop at nothing to perfect their broadband. 

A fitting commercial in current circumstances with working from home the norm for a large section of workers and broadband being the tie to keep connections and communication alive as restrictions are in place. 

An incredibly talented storyteller, Nick Roney has created a world of possibility for what the future of our own homes may look like and alongside director of photography, Marc Gomez del Moral, has made this prediction both visually stunning and epic. 

Antidote’s executive producer, Andrew Freedman, commented: “It’s been brilliant to work once again with Publicis Dublin and Virgin Media Ireland on another ambitious film. The drive for excellence with this team is ever present and I’m delighted we were able to bring this vision to life.”


Featured Companies: Publicis Dublin , 23/32 Films , Final Cut London

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AGENCY

AGENCY: Publicis Dublin

BOARD CREATIVE DIRECTOR: Ger Roe

EXECUTIVE CREATIVE DIRECTOR: Ronan Nulty

CREATIVE TEAM: Ronan Nulty, Ger Roe

HEAD OF STRATEGIC PLANNING: Chloe Hanratty

HEAD OF PRODUCTION: Niamh Skelly

BUSINESS DIRECTOR: Jimmy Murphy

SENIOR ACCOUNT DIRECTOR: Sinead Dennis

SENIOR ACCOUNT MANAGER: Michelle Fadden

ACCOUNT EXECUTIVE: Alana Ryan

CLIENT

CLIENTS: Virgin media Ireland

HEAD OF BRAND & MARKETING: Niamh O’Driscoll

SENIOR MARCOMS MANAGER: Fiona Mahon

CAMPAIGN MANAGER: Margaret Mahony

PRODUCTION

PRODUCTION COMPANY: Antidote

DIRECTOR: Nick Roney

DOP: Marc Gomez Del Moral

PRODUCERS: Andrew Freedman and Katie Lambert

PRODUCTION SERVICE COMPANY: 23/32

EDITOR: Darren Baldwin, Final Cut

POST PRODUCTION

POST PRODUCTION: Mathematic Paris

SOUND DESIGN: Gavin Little, Echolab

VOICE OVER ARTIST: Brian Cox

MUSIC: Depeche Mode ‘Just Can’t Get Enough’

MUSIC LICENSING: Theodore

Category: Mobile Network , Utilities