• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Vacation Rental Platform Vrbo Celebrate Its Hosts and Spreads the Love in Campaign

Fortnight Collective creates campaign featuring real hosts in their actual vacation homes

Vacation Rental Platform Vrbo Celebrate Its Hosts and Spreads the Love in Campaign

As families are continuing to turn to vacation rentals as a way to travel and spend quality time together, Vrbo teamed up with Fortnight Collective to create a new campaign to celebrate its hosts and spread the love of togetherness with its global community. 

Centered around the themeline, 'Let’s Do Together Together', the campaign features real hosts in their actual vacation homes, making this Vrbo’s first ever host-facing broadcast campaign. This approach brings to life the care each host puts into their rental property, showing how they make it a home away from home, not just a place to stay.

The campaign will run across broadcast, digital and social platforms.

“Most of our commercial spots feature the moments of family togetherness that happen on vacation in a Vrbo. But for this campaign, we wanted to honour our amazing hosts who make those moments possible,” said Danny Parker, global creative director at Vrbo. “It was a lovely experience shooting them in their actual vacation homes, seeing firsthand how much attention they put into making each stay really special for their guests.”  

In each spot, a host takes the viewer on a journey through their individual vacation home, showing off the unique attributes that make it special. Whether it happens to be in the mountains, by a lake, or at a beach, the vacation homes and hosts all come with their own story, helping bring families together, no matter where they go. 

“This campaign was an opportunity to showcase how much care each Vrbo host brings to their rental homes,” said Adam Chasnow, chief creative officer, Fortnight Collective. “By putting real hosts front and center, we were able to let them tell their own stories and show what exactly makes Vrbo’s community so strong.”

Featured Companies: DiGennaro Communications

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Credits

AGENCY: Fortnight Collective

Chief Creative Officer: Adam Chasnow

Creative Director: Yo Umeda

Art Director: Anna Delaney

Copywriter: Kat Worrall

President: Devin Reiter

Sr Brand Director: Jessica Welander

Sr Brand Manager: Trevor Blum

Producer: Maresa Wickham

CLIENT: Vrbo

VP of Global Brand: Lish Kennedy

Global Creative Director: Danny Parker

Brand Manager/Global Brand Strategy: Amanda Castroverde

Head of Production: Laura Walters

PRODUCTION COMPANY: Community Films

Director: Pam Thomas

Executive Producer: Carl Swan

Executive Producer: Lizzie Schwartz

Head of Production: Chris Spanos

Producer: Tony Cantale

Production Supervisor: Greg Caruso

EDITORIAL: The Now Corporation

Editor: Jesse Reisner

Executive Producer: Nancy Finn

Producer: Carrie Fleming

MUSIC: JSM Music

CEO/CCO: Joel Simon

VP/Exec Producer: Jeff Fiorello

Producer: Norm Felker

Producer: Andrew Manning

Producer: Sharon Cha

Co-Composer: Nathan Kil

Co-Composer: Andrew Ybanez

AUDIO MIX: Sound Space, LLC

Sound Engineer: Matthew Polis

POST PRODUCTION: Color by MPC LA - Color Correct / Telecine

Sr Exec Producer US: Meghan Lang Bice

Producer: Caitlin Forrest

CD/Colorist: Mark Gethin

Color Assistant: Nate Seymour

MPC NY: Online Conform

Exec Producer: Chris Connolly

Producer: Katherine Miccio

Associate Producer: Courtney Brooks

Creative Director: Tom McCullough

2D Lead: John Yu

2D Artist: Eldon Snelgrove

Category: Booking platforms , Travel

Genre: People