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Creative

Together w/ and Zonajobs Ask Voters to Choose Political Candidates Based on Their CVs

Looking towards Argentina's primary elections in September, the resumes of politicians looking for a position will be published as part of an advertising campaign

Together w/ and Zonajobs Ask Voters to Choose Political Candidates Based on Their CVs

Next Sunday, September 12, the Primary, Open, Simultaneous and Mandatory (PASO) elections will be held in Argentina, which define the list of candidates that will represent each political party in the November legislative elections. In this framework, the market leading job portal Zonajobs and WPI Partner Agency Together w / asked the candidates of the current elections for their resumes. The CVs of the candidates will be uploaded online, in order to democratise the information, where anyone can access and read the resumes.

“When we choose a candidate for any job, the first thing we do is see their CV. Why don't we do the same with politicians? Why do we only believe their campaign promises? From these questions the idea of the campaign arose, to base the elections on their training and talent,” says Lulo Calió, CCO & partner of Together w/.

Together w/ is an independent advertising and digital agency with offices in Buenos Aires, Mexico City and New York. In addition to Zonajobs, Together w/ works alongside Stellantis (Jeep, Dodge, RAM, Chrysler), Coca-Cola, Holcim, Navent (Inmuebles24, ZonaJobs, Bumeran), Bodegas Norton, ACNUR and many more to deliver world-class creative with production services, and integrate content, technology, data and media. Together w/ is a member of Worldwide Partners, a global network of independent marketing services agencies that offers brands marketers a global platform for reimagining growth.  

“The goal of this campaign is that we can all learn more about politicians before voting, raising awareness that we are choosing the most important jobs in the country," concludes Carolina Molinaro, Regional Brand Manager of Zonajobs in Navent.

The resumes of the six candidates can be found on Zonajobs here

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Client: Navent Argentina

Product: ZonaJobs

Agency: Together w/

CEO: Santiago Puiggari

CCO: Lulo Calio

Managing Director: Luciano Landajo

Digital Manager: Cruz Mujica.

Creative Directors: Juan Martín Muiño y Fernando Oltolina

Creative Team: Juan Migliardo, Lautaro Velazques, Soham Gallegos y Manuel Faes

Account Supervisor: Martina Correa Dames

Social Media & Content Manager: Evelyn de la Serna.

Community Manager: Marta Barrera.

Agency Production: José Bustos

Editor, Animador y Compositor VFX: Matías Mondillo

Music: Machete Música

Client Responsable: Federico Barni, Carolina Molinaro.