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Creative

This Powerful Animation Fights to Change French Child Sex Abuse Laws

French organisation Face à l’Inceste and Publicis Conseil’s campaign calls on French citizens to sign a petition changing laws on children have to prove no consent before law

This Powerful Animation Fights to Change French Child Sex Abuse Laws

The association Face à l’Inceste (formerly Aivi), the first French organisation to fight against incest, supported by Publicis Conseil, is releasing its new campaign aiming to establish the assumption of the child’s absence of consent in laws surrounding incest. 

Despite the current context (Duhamel affair), incest is still a taboo in France, and the question of consent is still relevant (Matzneff affair). Even today, in France, a child who reports a sexual abuse committed by a family member must testify in court that he did not give his consent. This is, thus, the subject of a proposed bill bringing to light the lack of consent of minors in sexual offences. 

“It is about stopping to ask a child, in the same way as one would an adult, il they gave their consent for these actions. To stop asking if they were okay to have sex with a family member. Moreover, it sends a symbolic message: children must protect themselves; they can’t rely on the law. This is absolutely appalling, and we have been fighting against this legal aberration for 20 years.” says Isabelle Aubry, president of Face à l’Inceste

Through the eyes of a child, the film, animated by Jungler and accompanied by the talented painter Jackson Edward Joyce based in Brooklyn, NYC, raises the disturbing nature of the question of consent. It brings to the attention of the audience how the legal sector forces a victim to keep reliving their physical and psychological nightmare. 

The media content, courtesy of the networks, created by Starcom who, like all those involved in the project, worked free of charge, invites French citizens to sign a petition to change the law through: a film diffused on TV and VOL, digital content, press content.


Featured Companies: Starcom , Prodigious

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CLIENT: Face à l’inceste - Isabelle Aubry

Agency

ADVERTISING AGENCY: Publicis Conseil

PRESIDENT OVERSEEING CREATIVITY: Marco Venturelli

EXECUTIVE CREATIVE DIRECTOR: Fabrice Delacourt

COPYWRITER: Kevin Salembier

ART DIRECTOR: Nicolas Hurez

ASSISTANTS ART DIRECTOR: Anne-Fleur de Bailliencourt and Geoffrey Kristof

PLANNING DIRECTOR: Marine Catalan

ACCOUNT MANAGERS: Caroline Darmon and Priscilla Vaudevire,

TV PRODUCER: Benjamin Auberdiac (Prodigious)

TRANSLATION: Thanapol Ekwattanachotkul

FILM PRODUCTION

PRODUCTION HOUSE: Jungler

DIRECTOR: Vincent Gibaud

PAINTER ILLUSTRATOR: Jackson Edward Joyce

LINE PRODUCER: Amandine Bruneau

EXECUTIVE PRODUCERS: Alexandra Chavane et Sébastien Pribile

2D ANIMATORS: Marine Beaucaire, Sixtine James, Antoine Fleury, Alice Blaskevic

COMPOSITING ARTIST: Lucie Ikhennicheu

Post Production

POST-PRODUCTION COMPANY: Prodigious

POST-PRODUCERS: Franck-Herve Marc and Jonathan Keita

COLOURIST: Clément Le Fouest

Audio

AUDIO COMPANY: Prodigious

SOUND PRODUCER: Boris Jeanne and Fabien Cornec

SOUND ENGINEER: Laurent Lavaud and Hugo Durand

SOUND DESIGNER: François Vacherot

MUSIQUE: The Grand Duel (Parte Prima) - Luis E. Bacalov

Press

PRESS PRODUCTION: Prodigious

PRESS PRODUCER: Nathalie Osmont

TRAFIC: Marie Paul de Bodard

Media

MEDIA AGENCY: Starcom

ACCOUNT DIRECTOR: Nathalie Papi

CONSULTANT MEDIA: David Joseph

DISPLAY BUYING: Laura Wai et Julien Lamb

TV BUYING: Guillaume Margot et Elsa Lebizay

PRESS BUYING: Laurence Prima

OPS BUYING: Julie Frankel

Press

PRESS RELATION: Publicis Consultants

DEVELOPMENT DIRECTOR: Leila Grison

CONSULTANTS: Caroline Lheritier et Laura Diaz Mannier

Category: Awareness , Corporate, Social and PSAs

Genre: Animation , Storytelling