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These Pain-Free Plasters Let You Say Goodbye to ‘Flinch Face’

New spot from Venables Bell + Partners for 3M’s Nexcare adhesive bandages shows how removing bandages doesn’t have to be painful

These Pain-Free Plasters Let You Say Goodbye to ‘Flinch Face’

3M’s Nexcare Brand is launching a new advertising campaign that lets you say goodbye to flinch face for good, as it introduces Nexcare Duo, the latest innovation from the brand which combines all-day hold and pain-free removal in one bandage. The new spot, entitled ‘Flinch Face Duo’, delivers on the belief that removing a bandage should never be painful, as the new line of bandage features a silicone adhesive for long-lasting hold and pain-free removal.
In the 15- and 30-second spots, created by Venables Bell + Partners, one person prepares for a painful bandage removal, only to find that with Nexcare Duo they can say goodbye to “flinch face.”
The videos will appear on multiple platforms including Nexcare’s owned channels, Discovery Digital, and NBC affiliate stations during the games this summer, primarily July 23rd through August 8th, including opening and closing ceremonies. The NBC affiliate markets include New York, Chicago, San Francisco, Dallas, and Boston, among others, with some additional display on NBC’s landing page dedicated to the games.
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Client Name: 3M

Brand: Nexcare™ Brand

Spot Name: “Flinch Face” Duo

Air Dates: April 2021

Agency: Venables Bell + Partners

Founder, Chairman: Paul Venables

Chief Creative Officer: Will McGinness

Creative Director: Gus Johnston

Art Director: Sally Hastings

Copywriter: Scot van den Driesen

Director of Integrated Production: Hilary Coate Integrated

Producer: Jenna Van Deventer

Integrated Producer: Livia Biedermann

Senior Producer, Photography: Andrew Lovold

Head of Brand Management: Michael Chase

Business Lead: Justin Pitcher

Brand Supervisor: Megan Boland

Creative Resource Manager: Melissa Redada

Group Strategy Director: Tim Polder

Director Of Business Affairs: Quynh-an Phan

Business Affairs Manager: Sametta Gbilia

Senior Traffic Manager: Jermelia Holling

Assistant Traffic/Business Affairs Manager: Christine Tom

Category: Beauty & Health , Treatments