The Rules are Changing, Change with Them with The New Society Platform
Amsterdam-based agency We Are Pi has created a report and editorial platform for business leaders and marketers, exploring how society's rules are changing.
The New Society Rules explores where the world is going, and what business leaders and marketers can do to learn, act and grow from these cultural shifts. NSR lands at a time when it’s more important than ever to review how we’re connecting with each other and how technology is reshaping our lives. To stay in touch with an ever changing consumer base, there are enduring nuances that need to be considered; relevance, sensitivity and action are key to business success. NSR is a provocatively optimistic view of the future, decoding today’s biggest cultural shifts, identified through deep conversation with people from all over the world at the heart of change.
In New Society Rules’ launch edition, topics range from body positivity and shaming, misconceptions about modern relationships, to the need for representation and community. A dating consultancy founder, Patagonia’s European marketing director, and an owner of an independent New Delhi-based record label are a few of the experts that share the best ways to connect with their audiences and followers today. The conversations and report were held and created prior to the current pandemic.
We Are Pi CEO Alex Bennett Grant comments: “Digital transformation for brands is important, but if it’s the only thing that companies care about, they’ll be left behind. Brands need to balance technology and cultural change in order to be successful.”
This report is the first of a series to come, with the next edition coming out at the end of 2020. Until then, the We Are Pi team will be publishing articles each month surrounding the different themes covered in the New Society Rules.
Mark Lester, head of strategy at Pi says: “When we started this project, we had no idea how quickly things would change globally, and how much of a need there would be for guidance and clarity, especially within brand marketing. We hope that the New Society Rules will help companies rethink how they’re connecting to their audience.”
If you’d like to take a deep dive into where culture is headed, and find out where a new generation of voices is taking us, download the report on the NSR page: http://wearepi.com/nsr.
Category: Business Services , Marketing