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Creative

Starbucks Is the Best Way to Start the Day in Spot from Director Will Innes Smith

‘The Morning After’ from Iris captures a feeling we all get during the festive period

Starbucks Is the Best Way to Start the Day in Spot from Director Will Innes Smith

Lemonade Reps director Will Innes Smith's latest work for Starbucks shows the aftermath of the night before as we see the clean up commence, the dreaded washing up can feel like climbing Mount Everest and trying to find all the glasses can feel like looking for a needle in a haystack.

‘The Morning After’ captures the feeling we all get especially during the festive period of waking up in the morning and having to face cleaning up after hosting a party. Followed by the satisfying feeling of when it’s done you can put your feet up and relax, made even better by the addition of a Starbucks.

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Credits

Client: Starbucks

Agency: Iris Worldwide

Creative Director: Daryl Corps

Creatives: Calum Langley & Ric Blank

Production Company: POPS

Exec Producer: Peter Maynard

Director: Will Innes Smith

Director’s Agent: The Visionaries

Agency Producer: Nadia Black

Producer: David Gluckstein

Production Manager: Michael Evans

DOP: Chris Clarke

1st AD: Lucas Harding

Locations: Nick Williams | Locate Productions

Music: Neil Myers

Talent: Hattie Grover & Naz Samuels

Casting: Tree Petts

Art Direction: Charlie Cave | Charley Taylor | Rosalind Keep

Stylist: Fran Fox

Hair & Make-Up: Jojo Copeman | Luca Chirico

Editor: Syd Harvey

Post-Production: David ‘Skippy’ Clifton | The Big Picture Company

Post Producer (Flame) - Kristy Currie

Grade: Marty McMullan | Bubble TV

Post Producer (Grade) - Alison Wendt

Category: Coffee shops , Retail and Restaurants

Genre: Storytelling