• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Spot Shows the 'Fairy Cool' Powers of Fairy Washing Up Liquid in Campaign from Saatchi & Saatchi

Fresh Film and documentary director Anna Snowball work on new commercial featuring pupils and staff of Gayhurst Primary school in Hackney

Spot Shows the 'Fairy Cool' Powers of Fairy Washing Up Liquid in Campaign from Saatchi & Saatchi

Fairy Washing-up Liquid is broadening its appeal to eco-conscious consumers with its latest commercial created by Saatchi & Saatchi, with Fresh Film and the documentary director Anna Snowball. The campaign celebrates the power of Fairy Washing Up Liquid to save energy by working at cooler water temperatures.

Challenged with shooting in a primary school within covid testing times, and casting whilst in full lockdown, the production was far from straightforward. But working through the logistics paid off, with the primary school energy and handmade aesthetic, and the engaging pupils and staff of Gayhurst Primary school in Hackney.

Featured Companies: Saatchi & Saatchi London

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.