Sparks Fly in BBH London's Tesco Mobile Campaign
Tesco’s infamous Clubcard Prices have landed at Tesco Mobile with a new integrated campaign, launching from 1 October across TV, OOH, radio, PR and social, as the brand continues to bring the best of Tesco to mobile.
Continuing its ‘Supermarket Mobile’ positioning, Tesco Mobile is reinventing mobile value like only a supermarket can. Customers can now use their Tesco Clubcard to access lower prices and make their dream phone a reality.
Showing their commitment to incomparable value and being on the customer’s side, Tesco Mobile is rewarding Clubcard members with exclusive access to a trolley load of deals on pay monthly and SIM only contracts, SIM free devices and Samsung tech.
Customers who don’t yet have a Clubcard can easily get discounts by downloading the Tesco Grocery & Clubcard app from the app store, or signing up on the Clubcard website.
Tesco Mobile has always offered great value to customers: it was the first provider to offer a Tariff Promise - guaranteeing no mid-contract price rises, as well as offering Tesco shoppers double the value of their Clubcard vouchers when spending them with Tesco Mobile. Now with the launch of Clubcard Prices, Tesco shoppers can save even more on the latest phones, SIMs and accessories, all whilst doing their weekly shop.
Rachel Swift, Tesco Mobile CMO, said: “Our latest campaign further emphasises the exciting things that happen when the worlds of supermarket and Mobile come together. We’re able to offer our customers something they can’t get from other networks – exclusive Tesco Clubcard member rewards.
We know value is important to our customers, so we’re excited to bring Clubcard Prices to Tesco Mobile and offer Clubcard members their dream phone, for less.
The advert, created by BBH, follows a shopper as they discover their dream phone at the end of a ‘Tesco Mobile Supermarket’ aisle. Upon seeing the price, they turn to walk away. Suddenly, they stop in their tracks, with the realisation that with their Tesco Clubcard they have the power to instantly lower the price of their dream phone.
Uche Ezugwu, BBH creative director, said: “Searching for your dream phone can be a very emotional experience. The campaign dramatises that moment of discovery when you find "the one", where all the senses are heightened. And thanks to the power of Tesco Clubcard, the price won’t stand in your way."
The campaign, which was shot by the award-winning director, Camila Zapiola, will roll out from 1 October with media planning and buying handled by MediaCom UK.
CMO: Rachel Swift
Head of Brand and Marketing: Emma Herridge
Head of Customer Experience and Engagement: Simon Rogers
Campaign Lead: Lawrence Hamilton
Campaign Manager: Helga Zink
Campaign Executive: Andy Ward
Digital Lifecycle Manager: Rebecca Greenhalgh
BBH Creative Team: Dan McCormack, Luke Boggins
BBH Creative Director: Uche Ezugwu
BBH Strategists: Alice Walker, Harry Guild
BBH Strategy Director: Ed Kurland
BBH Account Manager: Ella McNicholas
BBH Account Director: Tessa Cranfield, Francesca Somerville
BBH Business Lead: Holly Ripper
BBH Producer: Joe Pawsey
Production Company: Bold Company
Director: Camila Zapiola
Executive Producer: Rob Godbold
Producer: Dave Knox
Post Production: Electric Theatre Company
BBH Producer: Laura Thompson
CGI Artist: Chris Labrooy
Illustration Agency: Début Art
Post Production Company: Wellcom Worldwide
Mediacom Partner: James Parnum
Mediacom Business Director: Peter Skarparis
Mediacom Associate Director: Duncan Timlin
Mediacom Senior Planner: Jamie Utley
Mediacom Strategy Director: Greg Newman
Mediacom AV Associate Director: Nick Docker
Mediacom Biddable Associate Director: Lizzy Tearle
Mediacom Digital Manager: Kathryn Turner
Mediacom Digital Planner Buyer: Shairah Habib
Category: Mobile Network , Utilities
Genre: Visual VFX