Saatchi Ukraine Recognised at Red Dot Award: Communications Design 2018
Saatchi & Saatchi Ukraine recently won two awards at the prestigious international design awards, Red Dot Award: Communication Design 2018. The award jury awarded Ukrainian Parks: Encoded Identity project a Red Dot: Best of the Best and a Red Dot for AXA Insurance 'AXA - NUN' video. The award ceremony for the Red Dot Award: Communication Design 2018 will take place in Berlin, Germany, on 26 October 2018.
“We like clients to give us difficult tasks – it’s always much more interesting to find the right creative solutions for them. Our two winning works were such cases. For the Encoded Identity work for Ukrainian Parks, we needed to make 86 logos unique, yet at the same time aligned in style. They also needed to tell the story of each park, making this a complex task on a grand scale. We are proud that now every park has its own unique visualisation and every visitor can see more into the park from just the logos,” said Kosta Schneider, creative director, Saatchi & Saatchi Ukraine. ”For the AXA-Nun campaign, we adopted an unconventional approach to deliver a public service announcement. Our goal was to use creativity to draw attention to a very important public service message from our client, which may otherwise go unnoticed.”
The Encoded Identity project was created for the Ukrainian association for active eco-tourism. There are 86 national parks in Ukraine and each has its own unique flora, fauna, landscapes and water resources. Using a smart iconographic the agency developed an original visual identity for some of the largest national parks in Ukraine. Every park has its own unique pattern based on embroidery, which is traditional for the park’s region. Every pattern consists of the elements, which illustrate the main facts about the object. Now every guest can look inside the park by just exploring the logo.
According to statistics, smart phone usage while driving is the main cause in one out of four car accidents in Ukraine. AXA Insurance wanted to deliver a public service message about the dangers of this habit. The agency took an unconventional approach for public service advertising, combining the element of surprise and humour to bring a very important message across to the target audience.