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Rooster's Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

The tongue-in-cheek campaign celebrates the beauty of the Milk Glass

Rooster's Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass

DDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website.

The Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.

Paul Proulx was the editor. The spots were directed by Steam Film’s Matt Atkinson.

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Production Company

Director: Matt Atkinson

DOP: Robert Scarborough

Production Company: Steam Films

Post Production / VFX

Colourist: Wade Odlum

Finish: Fort York

Post Production Company: Alter Ego


Edit Assistant: Aaleya Waslat, Colin Murdock

Edit Company: Rooster Post Production

Editor: Paul Proulx

Creative Agency

Chief Creative Officer: Cosmo Campbell

Creative Agency: DDB Canada

Director of Production: Stef Fabich

Executive Creative Director: Paul Wallace

Associate Creative Director: Craig Ferguson, Allan Topol


Advertiser: Dairy Farmers of Canada

Category: Milk , Soft Drinks

Genre: Comedy , Dialogue , People