Rooster's Paul Proulx, DDB and Dairy Farmers of Canada Raise a Glass to the Milk Glass
DDB and The Dairy Farmers of Canada are raising a glass as they celebrate The Milk Glass in this tongue-in-cheek campaign to raise awareness for The Dairy Farmers of Canada’s website.
The Milk Glass takes an incredibly popular idea – the glass – and refines it even further. The spots ask us to reimagine the future of milk drinking, so you can take your milk drinking to a “whole new level” with a glass specially designed to pour milk into, and to drink out of.
Paul Proulx was the editor. The spots were directed by Steam Film’s Matt Atkinson.
Director: Matt Atkinson
DOP: Robert Scarborough
Production Company: Steam Films
Post Production / VFX
Colourist: Wade Odlum
Finish: Fort York
Post Production Company: Alter Ego
Edit Assistant: Aaleya Waslat, Colin Murdock
Edit Company: Rooster Post Production
Editor: Paul Proulx
Chief Creative Officer: Cosmo Campbell
Creative Agency: DDB Canada
Director of Production: Stef Fabich
Executive Creative Director: Paul Wallace
Associate Creative Director: Craig Ferguson, Allan Topol
Advertiser: Dairy Farmers of Canada
Category: Milk , Soft Drinks
Genre: Comedy , Dialogue , People