Rooster & Grey Canada Pick Up Silver Lion for 'Ladyballs'
Grey Canada, editor Marc Langley and Untitled Films won Canada’s first Lions for its bold 'Ladyballs' campaign to raise awareness about ovarian cancer.
The campaign picked up a Silver Lion in the Fundraising and Advocacy category of the Health & Wellness competition, part of the Health Lions handed out on the Saturday evening in Cannes.
Since its January debut, 'Ladyballs' has become a runaway success for Ovarian Cancer Canada. According to the organisation, the campaign led to a spike in calls across the country, with one caller in particular citing radio spots as the reason for her $100,000 donation.