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Creative

REKORDER Celebrates Feel-Good Fitness for Adidas and Zalando's Latest Collaboration

The new campaign of Adidas x Zalando is a burst of good energy

REKORDER Celebrates Feel-Good Fitness for Adidas and Zalando's Latest Collaboration

'Can You Feel It' was a powerful production realised by Berlin-based Rekorder with a number of influencers and athletes: Germany's favourite influencer Caro Daur, 'Dancing Athlete' and model Minh2, Olympic participant Philipp Pflieger and awarded Futsal player Ahmed Rakaba, to name few, followed their athletic passions in front of the camera. 

However, the shining stars were different ones: Calisthenics athletes Dion Jamison and Thanh Nguyen grabbed all the attention by jumping and climbing the air. They were unstoppable; even after Dion fell, he jumped right up, gave a little girl who approached him his signature and continued. 

The fast and energetic atmosphere of the film was tangible in the shooting: Three simultaneous shoots made everyone run on their highest levels. Yet, the mood was enthusiastic and determined. "We wanted to create a film that is full of joy, makes you feel the love for sports and delivers a message: Fitness means enjoying your workout, it means team spirit, simply to listen to your body, to feel good about yourself“, stated executive producer Marino Coates-Chitty. 

Director Cyprien Clément-Delmas know-how shows, he has worked on various projects for clients like Puma, Asos, Ray-Ban and i-D magazine before, as well as on documentaries and music videos. You can feel his varied range of expertise.

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Category: Clothing and Fashion , Sportswear