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Hires, Wins & Business

Red Havas Appointed Global Agency of Record for Likewize

Merged media agency will manage global communications for leader in tech protection, support, repair and renewal

Red Havas Appointed Global Agency of Record for Likewize

Red Havas, the global Merged Media agency micronetwork, is now the public relations agency of record for tech protection and support leader Likewize (formerly Brightstar). Red Havas was instrumental in building the communications strategy around Likewize’s recent transformative rebrand and will continue to support its global communications effort.

“We live at a time when we rely on our devices more than ever, and even the slightest disruption causes us to be uneasy, said James Wright, global CEO, Red Havas, who also serves as global chair of the Havas PR Global Collective. “As communicators and storytellers, we couldn’t be more excited to work with an organization that is dedicated to keeping us all connected.”

Red Havas is deploying Likewize’s cohesive global communications and PR strategy across the company’s key markets of North America, EMEA, and Australia/New Zealand. More specifically, Red Havas will elevate visibility of the new Likewize brand through integrated earned media, thought leadership and executive visibility campaigns.

“This is a particularly critical time for the company,” James continues, “and we recognise the importance of a clear, conscious, and captivating communications strategy elevating Likewize’s leadership position.”

“When we began the rebrand process at Brightstar, we recognised the importance of collaborating with a dynamic, agile, and global communications partner to clearly convey our organisation’s radical transformation,” explains Likewize CMO, Jeremy Dale. “We are committed to advancing the world by resolving people’s technology problems painlessly and efficiently. Red Havas understood this sentiment and we look forward to working with them as we shift the public’s perception of Likewize from device distributor to the leader in tech protection and support that we are today.”

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