The long-time Publicis leader succeeds Le Truc founding partner Andy Bird
Publicis New York today announced that Erica Roberts has been elevated to chief creative officer. In this role, Erica will oversee all creative at the agency, including Power of One accounts with clients such as Citi, Walmart and The J.M. Smucker Company. She succeeds Andy Bird, who was recently named a founding partner of Publicis Groupe’s new creative collective, Le Truc
. Erica will report to Carla Serrano, chief strategy officer, Publicis Groupe and CEO, Publicis New York.
Previously, Erica was executive creative director for PSOne, the bespoke Publicis Groupe solution for The J.M. Smucker Company, where she led the integrated team who delivered the widely-respected 'JIF vs. GIF' creative campaign, as well as recent work for Folgers, 1850 Coffee, S&P Global, Café Bustelo and Smucker’s Jelly & Preserves.
- 'JIF vs. GIF'
“Erica has been delivering game-changing creative work for our biggest brands for a while now,” said Andy. “Her innovative vision and knack for leveraging creativity to build cultural moments will continue to drive Publicis New York’s success. She’s a special talent, a wonderful human being, and we’re lucky to have her.”
“Stepping into this role is such a thrill and privilege." added Erica. "Over the past five years, I’ve worked closely with Andy as he’s reshaped the PNY creative department, transforming it into an incredible creative community. As we head into this next chapter, I believe we’re poised to do exceptional things for our clients and the industry.”
A 15-year Publicis Groupe veteran, Erica has helped strengthen the Power of One model by bringing media, experience design, strategy, data and public relations together with creative to deliver some of the most talked about and recognised work in the industry.
“Bold, ambitious, contagious work - it’s what Erica is known for and I’m excited to see her talent shine in this new role as CCO of Publicis NY,” said Liz Taylor, chief creative officer of Publicis Communications North America. “There’s a relentless energy and magnetism to her leadership style that will be instrumental in how we continue to collaborate and scale for best-in-class creativity.”
Erica is well-respected within the industry and was recently named to Adweek’s 'Creative 100' and Campaign US’s '40 Over 40' listing.