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Creative

Publicis Dublin Reminds Public of Their Power to Protect with Out of Home Campaign

The ambiguous art resembles a protective mask as well as someone sleeping rough

Publicis Dublin Reminds Public of Their Power to Protect with Out of Home Campaign

Since March 2020, discarded disposable masks are a common sight on the streets of Dublin.

Publicis Dublin twisted this visual to remind the Irish public that there are still people sleeping rough on our streets this Christmas. The mask is a symbol of protection in Covid-19 times, reminding us we all have the power to protect people from the other crisis we still face by making a donation.


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Agency

Agency: Publicis Dublin

Executive Creative Director: Ronan Nulty

Art Director: Jose De Oliveira

Copywriter: Peter Dobbyn

Photography: Leo Byrne

Retoucher: Michael Medvedi

Head of Production: Niamh Skelly

Head of Strategic Planning: Chloe Hanratty

Finished Art: Tim Kavanagh

Depaul Fundraising and Communications Manager: Mairéad McHugh

Depaul Corporate Sponsorships Manager: Kyela Fanagan

Director, Source OOH: Louise Enright

Category: Charity , Corporate, Social and PSAs