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Creative

Powerful ‘We are Not a Stereotype' Film Raises Awareness of Gender Pay Gap Pandemic

Led by Rebecca Rowntree, the film features prominent women from the design and creative industry joining the fight for pay rises and promotions

Powerful ‘We are Not a Stereotype' Film Raises Awareness of Gender Pay Gap Pandemic

Rebecca Rowntree, the driving force behind the hugely popular Top 5 iTunes career podcast, ‘This Way Up’, is launching a manifesto film, ‘We Are Not a Stereotype’ to mark International Women’s Day 2021 and to highlight how the Gender Pay Gap is another pandemic running rampant that requires urgent attention. 

Featuring 38 prominent women from the design and creative industry, including Debbie Millman - world renowned designer & podcaster , Pip Jamieson - CEO and founder of the Dots, Vicki Maguire - chief creative officer at Havas London, and Laura Jordan Bambach - president and  chief creative officer at Grey London and co-founder of SheSays. The minute long film shows each woman in succession, sitting at their desks, some with their children, within the familiar framing of a Zoom call, which has become so evocative of working life throughout Coronavirus. Up-and-coming female actor Roisin O’Mahony recites the campaign manifesto, with the words emphasised with graphic text, such as: “Let’s be seen, let’s be heard, so we can be a force to be reckoned with”

The inspiration for this film was inspired by articles from The Guardian that revealed how the Coronavirus is widening the UK gender pay gap and has increased employers’ proclivities to omit female talent from pay rises and promotions. Other findings include that:

The aim of the ‘We are Not a Stereotype’ film is to create greater awareness of the unique challenges women experience, as well as highlight the impact of gender inequality in the workplace and drive this subject back on the agenda. Other women are also being encouraged to share their own story of how they have experienced discrimination in the workplace, using a specially designed Instagram filter that repliates the look of the fil. It is hoped that these stories can provide comfort to women at all stages of their careers, showing that not only have others faced the same challenges, they have come through them. Furthermore, Rebecca is pledging to feature 100 leading creative women on her This Way Up podcast and via its Instagram Stories before IWD 2022. Women are invited to get involved by visiting @thiswayuppodcast on Instagram.

Rebecca says: “Listening to my podcast guests and the women at events I was running throughout the Coronavirus pandemic, it was clear how extremely tough this year has been on women. As a ‘lockdown baby’ mum myself, contemplating going back to work and my daughter’s future, I couldn’t sit idly by. I wrote this manifesto to create a new conversation around the gender pay gap, to dismantle damaging stereotypes and make womens’ careers more visible in the public eye. This is only the beginning and I hope to empower many women in the year to come by giving them a platform to share their stories through This Way Up”. 


Featured Companies: SheSays London , Grey

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Full list of Contributors

Debbie Millman: American writer, educator, artist, curator, and designer who is best known as the host of the podcast Design Matters

Pip Jamieson: CEO & Founder of the Dots

Vicki Maguire: Chief creative Officer Havas

Caitlin Ryan: Director EMEA Facebook creative shop

Nishma Robb: Marketing Director at Google

Laura Jordan Bambach: President & Chief Creative Officer at Grey London, Co-Founder of SheSays

Sereena Abbassi: Inclusion and diversity consultant

Jade Tomlin: Group Creative Director AKQA

Mylene Sylvestre: Publishing Director at Guardian News & Media and co-Founder of the Women of Colour Global Network

Victoria Brooks: Strategy Consultant | Strategic Advisor & Trustee @Bloom UK

Nana Bempah: Founder of Pocc (@wearepocc) | Executive Producer

Shannie Mears: Co‑Founder & Head of Talent The Elephant Room

Nicola Kemp: Editorial Director for Creative brief

Victoria Buchanan: Executive Creative Director tribal DDB

Carina White: Co-Founder Black Mums Upfront, Senior Influencer Talent Manager at RAPP

Rebecca Rowntree: Creative Director and founder of This Way Up

Emma Gardner: Co-Founder at Born Equal Consults | Accessibility Advisor

Lizi Hamer: Regional Creative Director Octagon

Kate Goodrum: Investor Relations Executive

Anna Urik: Photographer & Filmmaker

Cicely Ryder-Belson: Project Coordinator at Arts 4 Dementia

Dvora: Fashion Photographer

Pippa Bhatt: Founding Partner of MADAM & Coterie

Tasha Cronin: Head of Interactive Production at Droga5 New York

Joyce Kremer: Creative and president of Shesays organisation

Isobel Watkins: Editorial Assistant at DesignMyNight

Susannah Coe: Development Director

Alicia Cordell: Producer at This Way Up

Melissa Wong: Social creative / Social creative for Shesays

Nelta Kasparian: Creative Content Coordinator Mad Cow Films

Una Cottrell: Founder and MD at Authentic . Podcast Founder and Creator 45Not.Out

Rebecca Duncan: Graphic Designer

Carmen Stacey: Creative Director - StayCarm

Haseena Farid: Co-Founder of the Women of Colour Global Network

Tea Uglow: Creative Director Google Australia |Transgender activist

Ilaria Guerra: Fashion and Print Designer

Zoe Moncaster: Freelance Graphic Designer (IG @zoebydesign)

Jennifer Hayashi: Senior Graphic Designer, We Are Social