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Brand Insight

Perspectives of Luxury and Gaming: A Talk with Gameloft's Casey Campbell

Casey explains how gaming is helping luxury brands to reach their audience in a fun and unique way through memorable gamified ads and gamified experiences

Perspectives of Luxury and Gaming: A Talk with Gameloft's Casey Campbell

The luxury industry is an increasing and evolving vertical. Its products and services request a high level of attention, promotion and engagement. Luxury brands are always looking for unique ways to enchant their audience and gaming is the strongest allies brands can have. Gaming is playing an essential role in helping luxury brands leverage their potential and step up their game.

Gameloft's managing director - North America, Casey Campbell, was one of The In Pursuit of Luxury Podcast guest speakers hosted by Dr. Shaun Borstrock. During his participation in season four - Perspectives of Luxury, Casey explained how gaming is helping luxury brands to reach their audience in a fun and unique way through memorable gamified ads and gamified experiences.

In Pursuit of Luxury (IPOL)  is a professional association based at the University of Hertfordshire (UK) whose mission is to engage in a global dialogue with academia and industry on questions related to luxury. Dr. Borstrock teaches on both undergraduate and postgraduate programmes and supervises postgraduate research at Master’s and Ph.D. levels, including branding, fashion, product and graphic design and illustration projects. In addition, he is a regular keynote speaker at government, corporate and education events around the world as an authority on delivering design education and subjects that include luxury branding and fashion, consumerism, branding and brand strategies.

The episode is already available here.

If you’d like to level up your game and learn more about gamified experiences, contact Gameloft.

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