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Creative

Nike and Channel 4 Conquer Fear Through Sport for Feature Length 'New Heights: London' Documentary

Somesuch director Dan Emmerson, Wieden+Kennedy and Nike Creative Studio tell the story of Londoner Tu'Shea and his battle against self doubt through sport

Nike and Channel 4 Conquer Fear Through Sport for Feature Length 'New Heights: London' Documentary

New Heights: London is a 22-minute documentary film now streaming on All 4. It’s the first partnership between Nike and Channel 4, who’ll be running promos and a three-minute featurette spanning the entire commercial break with new music by Little Simz.

The documentary follows young Londoner Tu'Shea. He grew up caring for his mum and has struggled with self-doubt his entire life. Now he's taking on a challenge to conquer his fears through sport. He has just 30 days to find his confidence. But if he succeeds, this could change his life forever.

Along the way, Tu’Shea is mentored by top athletes from across the sporting spectrum. Footballer, Adebayo Akinfenwa, world champion heptathlete, Katarina Johnson-Thompson, Gloves Not Gunz coach, Precieux Noka and elite diving coach, Sam Buck.

The film’s soundtrack is a showcase of exciting and diverse UK talent. It features music from Little Simz’s upcoming album, “I Might Be Introvert”, tracks by Riz Ahmed and High Contrast feat. Kae Tempest, and an original score by Star One.

This documentary is an expression of the brand’s new global platform, Play New. Sport is not just about competition but about the joy of movement and creativity of play; it can inspire, create community and provide platform for positive change. 

The film is a collaboration between Wieden+Kennedy and Nike Creative Studio. It was directed by Dan Emmerson at Somesuch.


Featured Companies: Twenty Below Music , tenthree , CHEAT , 750mph

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Client

Client: Nike

W+K LONDON

Creative Director: Paddy Treacy, Mark Shanley

Creatives: Philippa Beaumont, Freddy Taylor, Darragh Carey, Andrew Bevan

Executive Creative Directors: Tony Davidson, Iain Tait

Account Director: Holly Baker-Cliff

Account Manager: Matt Whiteside

Planning Director: Brian Ritter

Comms Planning Director: Martin Bassot

TV Producer: Tom Dean

Design Director: Aaron Skipper

Lead Designer: Justin Hallstrom

TV PRODUCTION

Production Company: W+K / Somesuch

Director: Dan Emmerson

Series Producer: Caroline Austin

Production Manager: Laura Dixon

Director of Photography: Spike Morris

Editorial Company: Evolutions / Ten Three

Editor: Sebastian Morrison / Stephen Dunne

VFX Company: Evolutions

VFX Producer: Kim Timmins / Stephen Morrison

Colourist: Toby Tomkins @ Cheat

Sound Company: 750mph

Sound Designer: Sam Ashwell

Sound Producer: Martin Critchley

Music Company: Twenty Below

Music Supervisor / Producer: Emily Pritchard

Composer: Star.One

Category: Clothing and Fashion , Sportswear

Genre: Dialogue , Documentary , People , Storytelling