• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

The Influencers

Nexus Studio's Luke Ritchie on AR ‘Enhanced Locations’ at AD STARS 2020 

Nexus Studios’ head of interactive arts discusses how AR is influencing how we experience the world

Nexus Studio's Luke Ritchie on AR ‘Enhanced Locations’ at AD STARS 2020 

Nexus Studios’ head of interactive arts, Luke Ritchie, explores how next-generation Augmented Reality is influencing how we experience the world around us. From the first ever 5G enabled sports stadium to bringing an ancient dynasty to life in AR, 5G enhanced AR is having a huge impact on the sports, entertainment, advertising, arts and cultural industries. 

During a recent talk shared via this year’s virtual AD STARS festival, Luke talks through recent award-winning work from Nexus Studios. Each case study demonstrates the mind-blowing possibilities of storytelling through immersive technology and the high-end visualisation tools available to create hyper-realistic AR content and integrate it seamlessly into real world environments. 

Nexus Studios - Luke Ritchie talks Enhanced Locations at AD STARS from Nexus Studios on Vimeo.

Check out more of Nexus Studios’ work in AR ‘Enhanced Locations’ here 


Featured Companies: Ad Stars

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.