New Calvin Klein Film Salutes the Beauty of the Body in Motion
The new Calvin Klein spot directed by Jacob Sutton celebrates the beauty of the body in motion. Cut by The Assembly Rooms' Ruth Hegarty, 'Performance' features athletic silhouettes twisting and turning through the frame in an arresting choreography that celebrates freedom and the sensuality of movement.
The athletes are all shot in black and white. This is intercut with punchy colour footage of models wearing the new activewear clothing range. This footage is overlayed with matrix-like numerical text to add an extra layer to the film.
Edit Company: The Assembly Rooms
Editor: Ruth Hegarty
Producer: Dan Breheny
Post Production / VFX
Post Production Company: Time Based Arts
Brand: Calvin Klein
Creative Agency: Llyod & Co
Category: Clothing and Fashion , Sportswear
Genre: Choreography , Fashion & Beauty , People