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Creative

NESCAFÉ Takes Back Me-moments in Gold Cappuccino Spot

Publicis Conseil teams up with Prodigious to launch the campaign

NESCAFÉ Takes Back Me-moments in Gold Cappuccino Spot

Following the launch of the new global brand platform 'Make Your Moment' last year, NESCAFÉ is back this summer with a new communication to promote its premium mix NESCAFÉ Gold Cappuccino. 

The NESCAFE Gold Cappuccino campaign, that went live in the UK in July reminds us to ‘Make Your me-moment matter’

“In our increasingly complex and busy lifestyle, it is important and necessary to have some me-time, to switch off, and enjoy a treat. With the perfect blend of naturally sourced coffee and milk for a delicious frothy experience, made in an instant, NESCAFÉ Gold Cappuccino provides the perfect excuse for a me-moment.” says Meritxell Alegre, marketing manager at NESCAFÉ EMENA.

The film features a man who has just closed his laptop while working from home when his smartwatch sends him another notification. Should he respond to this reminder or ignore it and enjoy a moment for himself?

The new campaign developed by Publicis Conseil and produced by Prodigious is a reminder to take a moment for yourself, to sit back and savour great coffee, and the rich aroma and taste of NESCAFÉ Gold Cappuccino. 

The campaign will be aired at the European level, supported with a full audience-led digital ecosystem.


Featured Companies: Publicis Italy , Prodigious

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NESCAFÉ

NESCAFÉ Head of Marketing (zone EMENA): Ilias Papadopoulos

NESCAFÉ Marketing Manager (zone EMENA): Meritxell Alegre

NESCAFÉ Senior Brand Manager (zone EMENA): Emily Roberts

NESCAFÉ eBusiness Lead (zone EMENA): Belen Sagrario

NESCAFÉ Global Communications Director (SBU): Zenas Liritis

NESCAFÉ Gold Premium Mixes Global Brand Director (SBU): Cristina Sanchez

Agency

Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis Italy)

Global CCO Publicis WW: Bruno Bertelli

Executive Creative Director: DavideBoscacci

CD/Head of Copy: Daniela De Seta

CD/Art Director: Stefano Knoll

Junior Copy Writer: Olga Alonso

Junior Art Director: Alexia Vindret

General Manager: Dennis DeYonker

Executive Director: Axelle Issartel

Business Director: ShannonEddy

International Account Director: Michelle Rogan

International Account Manager: Camille Bignon

Strategic Planner: Daniel Groh

Film

Production House: Prodigious

Co-CEO Prodigious France: Christopher Thiery

Chief Executive Producer: Romain Guilbert

Head of Production: Thomas Marion

Senior Production Manager: Myriam Katz

Producers: Thibaud Garron

Directors (acting): Samuel & Gunnar

DOP: Nico Pulsson

Director (table top): Jean Paul Frenay

Photograph: Felix Reed

Print Producer: Paul Gazai

Line Producer: David Chouchana

Post Production: Prodigious

Post Producer: Fréderic Tessier

Music

Sound producer: Emmanuel Desmadryl

Track Title: Stand by Me

Publisher: Sony ATV France

Composers/authors: Ben King, Jerry Leiber, Mike Stoller

Label/master: Prodigious

Arrangements: Julien Daïan

Category: Hot Beverages , Soft Drinks

Genre: People