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Creative

National Canadian Film Day 150 Launches Campaign by Leo Burnett Toronto

To celebrate National Canadian Film Day there will be 1500 screenings around the world.

National Canadian Film Day 150 Launches Campaign by Leo Burnett Toronto

As a signature event celebrating Canada’s 150th anniversary, this year’s National Canadian Film Day 150 will see more than 1,500 screenings in schools, theatres and public squares across the country and in consulates and embassies around the world. 
 
To help promote and drive participation in the festival on April 19, Reel Canada, the non­-profit that hosts NCFD, is launching a Canada-wide campaign developed by Leo Burnett.
 
The campaign kicks off with two Cinema spots that came together with the help of Canadian film industry icons. ‘The Woman Who Can’t Lie’ was directed by Don McKellar and stars Sandra Oh. ‘The Man Who Was Always Late’ was directed by Atom Egoyan and stars Vinay Virmani. 
In addition to cinema, the campaign celebrates that ‘our films come from here’, with screen installations and markers across the country celebrating the places, people and things that inspired Canadian cinema. For example, the burger restaurant where a scene for Room was shot will have tray liners about the film, while Indigo will have bookmarks celebrating books that inspired films. 

The campaign launches on March 23rd and runs through April 19th. CanFilmDay.ca
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Client

Advertiser: Reel Canada

Production Company

Director: Don McKellar

DOP: Doug Koch

Production Manager: Peter Vanstone

Line Producer: Marie Walsh

Creative Agency

Assistant Producer: Sabrina De Luca

CEO: Judy John

Creative Agency: Leo Burnett Toronto

Executive Producer: Franca Piacente

Group Content Director: Richard Bernstein

Group Creative Director: Steve Persico, Art Director