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Morrisons' Magical Flock of Scissors Swoops in to Keep Cutting Prices for Latest Campaign

Steve Cope directed the animated spot with 2AM and Publicis Poke

Morrisons' Magical Flock of Scissors Swoops in to Keep Cutting Prices for Latest Campaign

Steve Cope, 2AM and Publicis bring a little magic to Morrisons’ latest campaign as flocks of scissors fly across the country, swooping in to cut prices of customers’ favourite products across the Morrisons range.

The spot was shot at Morrisons’ flagship store in St Ives, Cambridgeshire and animated by the teams at Coffee&TV. 

Goldtstein provided the score to the whimsical short, beginning with a soft motif for the benevolent clippers. A playful, two-tone violin melody initially soundtracks the dual-bladed antics as the scissors are discovered toiling away inside a refrigerator, before a grander sense of adventure is provided by the rhythmic orchestral accompaniment as they assemble in the open air.

Featured Companies: Publicis•Poke , Goldstein

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Product: Morrisons

Title: Cutting Prices


Agency: Publicis Poke

Creative Director: Nick Allsop

Agency Producer: David Riley

Art Director: Seb Howling

Copywriter: Andrea Locci

Senior Account Director: Morgan Lafferty

Senior Account Manager: Robert Scobie


Production Company: 2AM

Director: Steve Cope

Producer: Chris Cable

Executive Producer: Nick Crabb

DOP: Clive Norman

Production Designer: Georgia Shelton


Editor: Phil Currie @ Stitch

Post Production

Post Production: Coffee & TV

Colourist: Simona Cristea

Post Production Creative Director: Phil Hurrell


Music: Goldstein Music


Sound: Dugal MacDiarmid @ Wave

Category: Retail and Restaurants , Supermarkets

Genre: Dialogue , People