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Molly Shannon and Eric Stonestreet Celebrate the ‘Have-It-All-Idays’ for Big Lots Festive Spot

Campaign from Tombras follows Big Lots 'BIGionaire' campaign

Molly Shannon and Eric Stonestreet Celebrate the ‘Have-It-All-Idays’ for Big Lots Festive Spot

National retailer Big Lots and Tombras (AOR) launches is latest holiday campaign. 

The campaign is called ‘Have-It-All-Idays’ and is a continuation of the BIGionaire platform launched earlier this year. The new work features new talent to the brand Eric Stonestreet (Modern Family) and Molly Shannon (Superstar).

Tombras, which first launched the BIGionaire campaign with Retta (Good Girls, Parks and Recreation) in May, is back with new spots and new talent - this time with double the starpower to reach the holiday audience. Eric Stonestreet and Molly Shannon star in the light hearted BIGionaire “Have-It-All-Idays” spots, with the comedic chemistry and quips between the two just as you’d imagine.

‘BIGionaire’ is all about community, letting everyone know they are included. From the jump, Tombras asked ‘Who will the next BIGionaire be?,” never beholden to just one.

Holiday season at Big Lots is too much for one person to handle - and with data showing this holiday season is going to be big - Tombras entrusted Stonestreet and Shannon to tackle the job together and reach the "loud and proud" Big Lots customers.

The BIGionaire “Have-It-All-Idays” campaign promotes not only the holiday season at Big Lots - but also that Big Lots is open on Thanksgiving day for all those looking to beat the Black Friday rush.

In line with the first BIGionaire campaign, Tombras sprinkled quirky one-liners throughout the spots:

  • “At Big Lots, BIGionaires don’t just celebrate the holidays, they celebrate the Have It Allidays”
  • “If you’re not decorating, you’re boring”
  • “Don’t harsh my holly, Molly!”
  • “We should get some reindeer, because we are sleighing it”

The work runs across TV, CTV, Social, and online video through the end of December.

“This holiday season is particularly unique for a number of reasons, not the least of which is that consumers are back out in the world living their lives. For us that means standing out with fun, relatable work is more important than ever before,” said Becky Ziegler, VP marketing, Creative at Big Lots. “Over the last six months, we’ve dramatically changed how we appeal to consumers, and this campaign builds on that perfectly.”

“Molly Shannon and Eric Stonestreet are two of the funniest, approachable Bigionaires out there, and their ability to take what we put on paper and make it their own speaks for itself,” said Dooley Tombras, president. “We saw such positive results with Retta, that bringing two even bigger stars to the table is sure to cap the year off for Big Lots.” 

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Client: Big Lots

Senior VP Marketing: Joice Wirkus

VP Marketing, Creative: Becky Ziegler

Creative Director: Chuck Wagner

Video/Audio Specialist: Daniel Fry


Agency: Tombras

SVP, Group Account Director: Amber Dickson

SVP, Director of Business Affairs: Denice Heyward

Account Director: Leslie Jones

Creative Director, Copywriter: Maxx Delaney

Creative Director, Art Director: Nick Troop

Sr. Art Director: Maddie Lane

Jr. Copywriter: Matty Barker

Jr. Art Director: Jose Gayosso Ramirez

Strategist: Bonni Dinerstein

Executive Producer: Jason Souter

Sr. Project Manager: Susan Cooper

Sr. Account Executive: Nena Potter


Production: Community Films

Director: JEAN

Executive Producer: Lizzie Schwartz

Line Producer: Anthony Cantale


Edit: Union

Editor: Kevin Ray

Asst. Editor: Drew Johnson

Executive Producer: Vicki Russell

Senior Producer: Julie Anderson


Graphics: Proper

Animator: Chapman Bullock


Original Music: Singing Serpent

Executive Producer: Dennis Culp

Category: Retail Stores , Retail and Restaurants

Genre: Dialogue , People