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Creative

Millie Bobby Brown Calls for Children Not to Give Up on Adults

UNICEF and Media.Monks flip the script in campaign for World Children’s Day

Millie Bobby Brown Calls for Children Not to Give Up on Adults

For World Children’s Day on Saturday November 20th, Media.Monks partnered with UNICEF’s youngest Goodwill Ambassador, Millie Bobby Brown on a video that flips the script – encouraging adults to listen to children for a change. “We’ve listened to adults, but now it’s time for them to listen to us,” Millie Bobby Brown comments in the video. “It’s time to remind them that big changes can start small and that only together can we change the world.”

World Children’s Day – UNICEF’s global day of action for children, by children, celebrated every year on 20th November – aims to raise awareness for the millions of children that are denied their right to adequate health care, nutrition, education and protection, and to elevate young people’s voices as critical to any discussions about their future. 

“This film highlights the disparity between the education children receive from adults, and what adults say with their actions everyday, as if they have forgotten the values that they once passed on to children,” said Media.Monks global creative director Mariana Albuquerque. “Our objective was to develop a creative platform – for young people, from young people – encouraging them to raise their voices and guide adults to understand urgent issues.” 

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Credits

Media.Monks: Creative Strategy & Production

Mariana Albuquerque: Global Creative Director

Guiga Giacomo: Global Creative Director

Brian Jarmon: Executive Producer

Lauren Cabanas: Post Editor

Brittany Kopeikin: Sr. Creative

Shenica Collins: Associate Account Director

Alex Dankoff: Executive Creative Director

Eduardo Dami: Global Sr. Planner

Federico Duran: Executive Creative Director

Omar Haq: Post Production Supervisor

Caio Sales Horta del Manto: Managing Director Brazil

Lara Burniston: Managing Director LA

Bruno Prosperi: Global Executive Creative Director